Cricinfo and Mobile 365 partner to engage cricket fans in India via SMS; Deal enables Cricinfo to reach cricket fans all over the world, wirelessly.

M2 PRESSWIRE-6 March 2006-Mobile 365: Cricinfo and Mobile 365 partner to engage cricket fans in India via SMS; Deal enables Cricinfo to reach cricket fans all over the world, wirelessly(C)1994-2006 M2 COMMUNICATIONS LTD

RDATE:06032006

Singapore - Ardent cricket fans in India can now stay up-to-date with developments in the cricket world from news updates, live scores, statistics, and player profiles, and gain exposure to a wide array of entertaining mobile content-all via SMS.

Cricinfo, the largest cricket Website in the world and Mobile 365, the global leader in mobile messaging and data services, today formed a strategic alliance to offer premium short message services (SMS) to mobile subscribers in India. The service was launched today.

Cricket is a passion found in most of the Commonwealth, and Cricinfo is the only online property providing relevant updates and exciting content via the Web and mobile, reaching more than 17 million cricket fans across the globe. Cricinfo has been providing a range of content to mobile operators in India, Sri Lanka, Pakistan, Bangladesh, UK and Australia.

"Cricinfo is excited by Mobile 365's global footprint and best practices in integration and billing across the many different kinds of operator interfaces," said Ramesh Kumar, COO, Cricinfo India. "We aspire to be an `on demand cricket information and entertainment' service on the mobile platform for cricket fans across the globe. We see ourselves ideally placed to exploit this opportunity-since we understand customer engagement on digital media-and together with the global fulfillment expertise provided by Mobile 365, we see Cricinfo mobile growing stronger over the next few months."

Tapping Mobile 365's unparalleled global distribution footprint-including direct premium connections to more than 120 mobile operators worldwide-Cricinfo Mobile will first be launched in India and then rolled out to markets such as the Middle East, the U.S., and the UK in coming months.

"Mobile 365 is the only messaging and applications company who can deliver and monetize content to literally any handset anywhere in the world, " said Matthew Talbot, Managing Director, Mobile 365 Asia. "By pushing the boundaries of what is possible in this highly popular sport, Cricinfo is setting new benchmarks for the rest of the mobile content industry and Mobile 365 is helping the company deliver around the world.".

Having rolled out its services on the white label shortcode 6365 in India, Cricinfo is currently working with Mobile 365 to set up its own dedicated shortcode, as well as to develop exciting mobile applications and games delivered via GPRS.

About Cricinfo

Cricinfo is the world's leading cricket website, ranked number one in all of its major markets. The site was founded in 1993, and its continuing success is built on the combination of live ball-by-ball coverage of all Test and one-day international matches, news and features written by some of the world's best cricket writers, and in-depth statistics on every one of the 3,000 international and 45,000 first class cricketers to have played the game.

Cricinfo now reaches more than 8.5 million users every month. The site's global reach, authority and brand recognition is unrivalled in the online cricket world. And Cricinfo now reaches beyond the Internet - so that you can get Cricinfo content on your mobile phone or on some of the world's leading Internet portals. www.cricinfo.com

About Mobile 365

Delivering two billion messages per month, Mobile 365 leads the world in the global delivery and settlement of mobile messaging and data services, including SMS, MMS, and WAP. With reach to more than 500 mobile operators around the world, Mobile 365 is at the forefront of mobile interoperability messaging and the distribution of premium content and value-added services. Headquartered outside of Washington, D.C., Mobile 365 has offices in Beijing, Guangzhou, Hamburg, Hong Kong, Johannesburg, Kuala Lumpur, London, Madrid, Mexico City, Milan, New Delhi, Paris, San Francisco, Shanghai, Singapore, Sydney, and Taipei. Major operator customers include Verizon Wireless, Vodafone, Cingular Wireless, T-Mobile, Telcel, Telefonica, O2, China Mobile, China Unicom, Hutchison, and Airtel. Major brand customers include Volvo, Sony Pictures, MSN, Citibank, Siemens, Ogilvy, Yahoo!, and Dunkin' Donuts. For more information, visit: www.mobile365.com.

CONTACT: Torsha Banerjee, Head Research, Planning & Sales Support, Cricinfo India Pvt. Ltd.Tel: +91 9886639058e-mail: torshab@wisdengroup.comJean Loh, Asia Senior Marketing Manager, Mobile 365Tel: +60 3 6203 2713e-mail: jean.loh@mobile365.comJann Yip, Asian Publicis (for Mobile 365)Tel: +65 6455 2812e-mail: jann@asianpublicis.com

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