Digitas announced the return of the annual online content marketplace, The NewFront.
According to a release, the half-day session brings Digitas' clients together with content creators, distributors and talent in a dialog on digital programming opportunities.
The 2011 themed program, entitled "Pipe Dreams / Pipe Reality," will focus on the fortunate challenges for marketers resulting from the proliferation of media opportunity. The "Pipe Dreams" of converged and co-viewed content are now a "Pipe Reality." Through The NewFront, Digitas will continue to advise marketers on how to fully engage and maximize the exploding content options, the next big phase of the Internet.
"Publishing content that's valuable and sharable is an imperative for a brand--whether it's informational, entertaining, or even providing a service. People demand nothing less," said Laura Lang, CEO, Digitas. "We help our clients navigate the multi-screen world to identify the right audience design, content and media distribution. Through our annual NewFront marketplace we give our clients access to preview new concepts and foster brand content creation opportunities at a very early stage."
The event takes place June 9, 12 PM EDT and can be viewed online at TheNewFront.com.
Digitas partners for The NewFront include Google/YouTube, Digital Broadcasting Group, Revision3, and NewTek.
2010's event featured a keynote discussion from Arianna Huffington, Martha Stewart moderated by Kira Swisher. The program had more than 600 client and partner attendees, as well as 250,000 live streams on syndicated channels.
More information:
www.digitas.com
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